B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

19%

19% -- share of internet users buying via social media for Polish internet users (2024)

Name: Share Of Internet Users Buying Via Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2024 · Gemius

19% of Polish internet users report making purchases directly through social media.

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Attribution: Gemius View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

19%

Unit

Percentage

Data Vintage

2024

Entity

Polish internet users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gemius Primary Tier B

https://www.adtrip.pl/post/social-commerce-w-branzy-fashion-jak-sprzedawac-przez-tiktok-reels-i-ugc ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Social commerce w branży fashion: jak sprzedawać przez TikTok, Reels i UGC | Adtrip Blog - Adtrip

Spis treści - Social commerce w liczbach - dlaczego branża fashion nie może czekać - Skala zjawiska: 19% klientów kupuje przez social media - Zmiana ścieżki zakupowej: od Google do TikToka - Luka w wynikach wyszukiwania: czego brakuje na rynku - Czym jest ugc w 2025 roku? Koniec darmowych zdjęć, era…

Original Research

Gemius · Original study ↗

Methodology

Cited from Gemius E-commerce w Polsce 2024 report

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Polish internet users: 19% share of internet users buying via social media. Source: Gemius (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polska-social-commerce-udzial-kupujacych-2024

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<blockquote cite="https://lighthousedata.io/data/polska-social-commerce-udzial-kupujacych-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- share of internet users buying via social media for Polish internet users<br><small>Source: Gemius (2024) · <a href="https://lighthousedata.io/data/polska-social-commerce-udzial-kupujacych-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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