B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of internet users buying online regularly for Polish internet users (2025)
According to Gemius research reports, 78% of Polish internet users regularly shop online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier C
https://www.adtrip.pl/post/integracja-kreacji-ugc-wideo-z-pinterest-ads-dla-e-commerce-dom-i-ogrod ↗
Source Article
Integracja kreacji UGC wideo z Pinterest Ads dla e-commerce Dom i Ogród | Adtrip Blog - Adtrip
Spis treści
Prowadzisz sklep internetowy z meblami lub akcesoriami do wnętrz i widzisz, że tradycyjne reklamy graficzne generują coraz droższe konwersje. Klienci są zmęczeni idealnymi, wystylizowanymi zdjęciami katalogowymi, które rzadko oddają rzeczywisty wygląd kanapy czy lampy w prawdziwym, codzi…
Original Research
Gemius
· Original study ↗
Methodology
Citing Gemius research reports
Methodology documented
Segmentation
Industrysocial_media_marketing,ecommerce
RegionEMEA
Cite this stat
Plain Text
Polish internet users: 78% share of internet users buying online regularly. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polska-internauts-online-shopping-78
HTML Embed
<blockquote cite="https://lighthousedata.io/data/polska-internauts-online-shopping-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of internet users buying online regularly for Polish internet users<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/polska-internauts-online-shopping-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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