B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- share of internet users buying online regularly for Polish internet users (2024)
78% of Polish internet users shop online regularly according to a 2024 IAB report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier C
https://www.adtrip.pl/post/roas-w-fashion-jak-mierzyc-konwersje-i-remarketing-w-branzy-z-wysokimi-zw… ↗
Source Article
ROAS w fashion: jak mierzyć konwersję i remarketing w branży z wysokimi zwrotami | Adtrip Blog - Adtrip
Spis treści
- Dlaczego Twój ROAS kłamie - Gross, Net i POAS w e-commerce
- Metryka próżności - czym jest Gross ROAS
- Net ROAS - jak uwzględnić zwroty w raportach
- POAS - jedyny wskaźnik, który obchodzi Twojego księgowego
- Matematyka zwrotów w Polsce - ile naprawdę kosztuje Cię darmowy zwrot
- Ukr…
Original Research
IAB Polska
· Original study ↗
Methodology
IAB report cited by Adtrip blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 78% | |
| 2025 | 78% | 0% |
Segmentation
Industryfashion_apparel
RegionEMEA
Cite this stat
Plain Text
Polish internet users: 78% share of internet users buying online regularly. Source: IAB Polska (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-online-shoppers-iab-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poland-online-shoppers-iab-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of internet users buying online regularly for Polish internet users<br><small>Source: IAB Polska (2024) · <a href="https://lighthousedata.io/data/poland-online-shoppers-iab-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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