B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26,945
26,945 -- political ads published for Facebook and Instagram political advertising (2022 Australian federal election) (2022)
A total of 26,945 political ads were run on Facebook and Instagram during the 2022 Australian federal election campaign period (21 March 2022 to 20 May 2022).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26,945
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Australia Institute
Primary
Tier A
https://australiainstitute.org.au/research/?branch=democracy-accountability ↗
Source Article
Research - The Australia Institute
-
Economics
- Banking & Finance
- Employment & Unemployment
- Future of Work
- Gender at Work
- Gig Economy
- Industry & Sector Policies
- Inequality
- Infrastructure & Construction
- Insecure & Precarious Work
- Labour Standards & Workers' Rights
- Macroeconomics
- Population & Migration
- Public S…
Original Research
The Australia Institute
· Original study ↗
Methodology
Australia Institute analysis of paid political ads on Facebook and Instagram, 21 March 2022 to 20 May 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram political advertising (2022 Australian federal election): 26,945 political ads published. Source: The Australia Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/political-ads-count-facebook-2022-election
HTML Embed
<blockquote cite="https://lighthousedata.io/data/political-ads-count-facebook-2022-election" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26,945</strong> -- political ads published for Facebook and Instagram political advertising (2022 Australian federal election)<br><small>Source: The Australia Institute (2022) · <a href="https://lighthousedata.io/data/political-ads-count-facebook-2022-election" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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