B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26,945
26,945 -- political ads published for Facebook and Instagram political ads (2022 Australian federal election) (2022-05)
Between 21 March 2022 and 20 May 2022, 26,945 political ads were run on Facebook and Instagram during the 2022 Australian federal election.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26,945
Unit
Count
Data Vintage
2022-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Australia Institute
Primary
Tier A
https://australiainstitute.org.au/research/topic/elections-politics-parties/ ↗
Source Article
Elections, Politics & Parties Research - The Australia Institute
Research // Elections, Politics & Parties
-
Economics
- Banking & Finance
- Employment & Workers' Rights
- Future of Work
- Gender at Work
- Industry & Manufacturing Policy
- Inequality
- Infrastructure & Construction
- Population & Migration
- Public Sector, Procurement & Privatisation
- Retirement…
Original Research
The Australia Institute
· Original study ↗
Methodology
Australia Institute analysis of paid political ads on Facebook and Instagram over two months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram political ads (2022 Australian federal election): 26,945 political ads published. Source: The Australia Institute (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/political-ads-count-2022-election
HTML Embed
<blockquote cite="https://lighthousedata.io/data/political-ads-count-2022-election" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26,945</strong> -- political ads published for Facebook and Instagram political ads (2022 Australian federal election)<br><small>Source: The Australia Institute (2022-05) · <a href="https://lighthousedata.io/data/political-ads-count-2022-election" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.