B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- share of firms planning to increase content spend for Polish companies (2025)
59% of Polish companies plan to increase their spending on content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategiczni.pl
Primary
Tier B
https://moovi.pl/blog/marketing-dla-firm/content-marketing-w-b2b-jak-tworzyc-tresci-ktore-sprzedaja/ ↗
Source Article
Content marketing w B2B - jak tworzyć treści, które sprzedają - Moovi
W skrócie (TL;DR):
- Koniec ery Informacji: Wchodzimy w erę Inteligencji. AI i nadmiar treści sprawiły, że liczy się tylko unikalna ekspertyza i synteza danych (E-E-A-T).
- Klient samoobsługowy: 71% kupujących B2B robi research samodzielnie. Jeśli Twoje treści sprzedażowe B2B ich nie obsłużą, zrobi …
Original Research
Strategiczni.pl
· Original study ↗
Methodology
Cited from Strategiczni.pl report 'Content marketing w Polsce 2025'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish companies: 59% share of firms planning to increase content spend. Source: Strategiczni.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polish-firms-increase-content-budget-2025
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<blockquote cite="https://lighthousedata.io/data/polish-firms-increase-content-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of firms planning to increase content spend for Polish companies<br><small>Source: Strategiczni.pl (2025) · <a href="https://lighthousedata.io/data/polish-firms-increase-content-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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