B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- ecommerce share of sales for Polish cosmetics sector (2024)
E-commerce online sales account for up to 21% of total turnover in the Polish cosmetics sector.
- The source notes e-commerce accounts for 'up to / as much as' 21% of total turnover (nawet 21%)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wirtualne Kosmetyki
Primary
Tier C
https://www.adtrip.pl/post/ugc-i-influencer-marketing-w-beauty-jak-wplywaja-na-konwersje-w-meta-ads-… ↗
Source Article
UGC i influencer marketing w beauty: jak wpływają na konwersję w Meta Ads i Google Ads | Adtrip Blog - Adtrip
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Original Research
Wirtualne Kosmetyki
· Original study ↗
Methodology
Citing Wirtualne Kosmetyki data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish cosmetics sector: 21% ecommerce share of sales. Source: Wirtualne Kosmetyki (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polish-cosmetics-ecommerce-share-2024
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<blockquote cite="https://lighthousedata.io/data/polish-cosmetics-ecommerce-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ecommerce share of sales for Polish cosmetics sector<br><small>Source: Wirtualne Kosmetyki (2024) · <a href="https://lighthousedata.io/data/polish-cosmetics-ecommerce-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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