B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- share of poles wanting ai disclosure for Polish consumers (2026)
91% of Polish consumers want to know whether they are speaking with AI or a human.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprawny Marketing
Primary
Tier C
https://www.agencjawhites.pl/blog/autentycznosc-vs-tresci-ai-paradoks-ktory-zmienia-marketing-w-2026… ↗
Source Article
Autentyczność vs. treści AI — paradoks, który zmienia marketing w 2026 roku
Ponad połowa treści w internecie jest dziś generowana przez sztuczną inteligencję. Jednocześnie co drugi konsument deklaruje, że woli marki, które AI w komunikacji z klientami… nie używają. Witamy w największym paradoksie marketingu 2026 roku — erze, w której technologia pozwala tworzyć więcej niż k…
Original Research
Sprawny Marketing
· Original study ↗
Methodology
Sprawny Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers: 91% share of poles wanting ai disclosure. Source: Sprawny Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poles-want-ai-disclosure
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<blockquote cite="https://lighthousedata.io/data/poles-want-ai-disclosure" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of poles wanting ai disclosure for Polish consumers<br><small>Source: Sprawny Marketing (2026) · <a href="https://lighthousedata.io/data/poles-want-ai-disclosure" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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