B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- consumers participated in loyalty program last 12 months for Polish consumers (2024)
83% of surveyed Poles participated in a loyalty program within the last 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalfmcg.com
Primary
Tier C
https://www.digitalfmcg.com/blog/application-of-marketing-automation-in-the-fmcg-industry ↗
Source Article
Application of Marketing Automation in the FMCG Industry
Marketing Automation (MA) is gaining recognition among international giants and small enterprises across various sectors. It has long been known that MA is not just about automatic email sending, but also a range of tools that help connect online and offline sales and omnichannel communication. The …
Original Research
digitalfmcg.com
· Original study ↗
Methodology
2024 study cited by digitalfmcg.com; original study not named
Methodology documented
Segmentation
IndustryFMCG
RegionEMEA
Channelcontent
Cite this stat
Plain Text
Polish consumers: 83% consumers participated in loyalty program last 12 months. Source: digitalfmcg.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poles-loyalty-program-participation-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poles-loyalty-program-participation-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers participated in loyalty program last 12 months for Polish consumers<br><small>Source: digitalfmcg.com (2024) · <a href="https://lighthousedata.io/data/poles-loyalty-program-participation-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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