B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45%

45% -- share of consumers purchasing via social media for Polish consumers (2023)

Name: Share Of Consumers Purchasing Via Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2023 · focusonbusiness.eu

In 2023, 45% of Polish consumers made a purchase via social media.

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Attribution: focusonbusiness.eu View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2023

Entity

Polish consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

focusonbusiness.eu Primary Tier C

https://www.adtrip.pl/post/tiktok-ads-w-branzy-fashion-na-shopify-metody-wdrozenia-i-zarzadzania ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

TikTok Ads w branży Fashion na Shopify: metody wdrożenia i zarządzania | Adtrip Blog - Adtrip

Spis treści - Dlaczego tiktok zmienia zasady gry w polskim e-commerce modowym - Koszty i budżety reklamowe dla marek fashion na Shopify - Jak zintegrować platformę e-commerce z kontem reklamowym - Skuteczne formaty wideo i znaczenie materiałów tworzonych przez użytkowników - Analiza wyników i optyma…

Original Research

focusonbusiness.eu · Original study ↗

Methodology

Cited from focusonbusiness.eu analysis

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish consumers: 45% share of consumers purchasing via social media. Source: focusonbusiness.eu (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-social-commerce-purchasers-2023

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<blockquote cite="https://lighthousedata.io/data/poland-social-commerce-purchasers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of consumers purchasing via social media for Polish consumers<br><small>Source: focusonbusiness.eu (2023) · <a href="https://lighthousedata.io/data/poland-social-commerce-purchasers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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