B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

45%

45% -- share of consumers buying cosmetics via social media for Polish consumers (2024)

Name: Share Of Consumers Buying Cosmetics Via Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2024 · Adyen

45% of Polish consumers declare buying cosmetics directly via social media according to the Adyen Retail Report 2024.

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Attribution: Adyen View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2024

Entity

Polish consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adyen Primary Tier B

https://www.adtrip.pl/post/ugc-wideo-w-beauty-a-regulacje-influencer-marketingu ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

UGC wideo w beauty a regulacje influencer marketingu | Adtrip Blog - Adtrip

Spis treści - Zmiana zachowań konsumentów w branży kosmetycznej - Wideo ugc a klasyczny influencer marketing - różnice w podejściu - Prawo i regulacje UOKiK dla twórców internetowych - TikTok i social commerce - nowe kanały sprzedaży w Polsce - Koszty, zwrot z inwestycji i analityka kampanii - Prakt…

Original Research

Adyen · Original study ↗

Methodology

Citing Adyen Retail Report 2024

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish consumers: 45% share of consumers buying cosmetics via social media. Source: Adyen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-social-commerce-cosmetics-2024

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<blockquote cite="https://lighthousedata.io/data/poland-social-commerce-cosmetics-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of consumers buying cosmetics via social media for Polish consumers<br><small>Source: Adyen (2024) · <a href="https://lighthousedata.io/data/poland-social-commerce-cosmetics-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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