B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

67%

67% -- social media as recommendation source for Polish pet owners (2025)

Name: Social Media As Recommendation Source Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · eIzba

67% of Polish pet owners treat social media as their main source of recommendations and opinions according to eIzba reports.

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Attribution: eIzba View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

67%

Unit

Percentage

Data Vintage

2025

Entity

Polish pet owners

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

eIzba Primary Tier C

https://www.adtrip.pl/post/skalowanie-kreacji-wideo-ugc-w-e-commerce-zoologicznym ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Skalowanie kreacji wideo UGC w e-commerce zoologicznym | Adtrip Blog - Adtrip

Spis treści - Dlaczego wideo UGC sprzedaje skuteczniej w e-commerce zoologicznym - Koszty i budżetowanie - ile kosztuje wideo od twórców w Polsce - Tworzenie skutecznego briefu dla twórców - Integracja pozyskanych materiałów z systemem sprzedaży - Najczęstsze błędy produkcyjne obniżające ROAS - Jak …

Original Research

eIzba · Original study ↗

Methodology

eIzba report cited by Adtrip blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish pet owners: 67% social media as recommendation source. Source: eIzba (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-pet-owners-social-recommendations

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<blockquote cite="https://lighthousedata.io/data/poland-pet-owners-social-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- social media as recommendation source for Polish pet owners<br><small>Source: eIzba (2025) · <a href="https://lighthousedata.io/data/poland-pet-owners-social-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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