B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- smartphone preference for online shopping for Polish internet users (2025)
In 2025, according to Gemius data, 82% of Polish internet users prefer a smartphone as their first-choice device for online shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/implementacja-ugc-wideo-na-shopify-dla-branzy-beauty ↗
Source Article
Implementacja UGC wideo na Shopify dla branży beauty | Adtrip Blog - Adtrip
Spis treści
Prowadzenie sklepu e-commerce wymaga ciągłego dostosowywania się do zmieniających się nawyków konsumenckich. Koszty pozyskania klienta rosną z miesiąca na miesiąc, a tradycyjne statyczne reklamy przestają przyciągać uwagę odbiorców. Właściciele sklepów i marketing managerowie szukają for…
Original Research
Gemius
· Original study ↗
Methodology
Cited from Gemius data
Methodology documented
Segmentation
Industrysocial_media_marketing,ecommerce,beauty_personal_care
RegionEMEA
Cite this stat
Plain Text
Polish internet users: 82% smartphone preference for online shopping. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-mobile-shopping-preference-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poland-mobile-shopping-preference-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- smartphone preference for online shopping for Polish internet users<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/poland-mobile-shopping-preference-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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