B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- regular online shopping rate for Polish millennials and Gen Z consumers (2024)
63% of Polish Millennials and Gen Z regularly use the internet to meet shopping needs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SW Research / PayPal
Primary
Tier B
https://spartaloyalty.com/pl/artykuly/proces-zakupowy-millenialsow-zetek-i-alf-jak-sprzedawac-by-prz… ↗
Source Article
Proces zakupowy millenialsów, Zetek i Alf. Jak sprzedawać, by przykuć uwagę klientów z różnych pokoleń
Kto aktualnie napędza e-commerce? Zdecydowanie millenialsi i Gen Z! To właśnie oni, wychowani w erze Internetu i smartfonów, kształtują nowe trendy w zakupach online. Jak zbudować z nimi relację klient – sprzedawca? Jakie oczekiwania ma każda z tych grup? Odpowiedzi na te pytania nie są jednoznaczne…
Original Research
SW Research / PayPal
· Original study ↗
Methodology
SW Research survey commissioned by PayPal
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Polish millennials and Gen Z consumers: 63% regular online shopping rate. Source: SW Research / PayPal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-millennials-genz-regular-online-shopping-63pct
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<blockquote cite="https://lighthousedata.io/data/poland-millennials-genz-regular-online-shopping-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- regular online shopping rate for Polish millennials and Gen Z consumers<br><small>Source: SW Research / PayPal (2024) · <a href="https://lighthousedata.io/data/poland-millennials-genz-regular-online-shopping-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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