B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- automation share in promotional activities for Polish e-commerce marketing (2025)
The share of automation in promotional activities is expected to increase to 44% over a three-year period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wirtualny Marketer
Primary
Tier C
https://www.adtrip.pl/post/ai-w-kreacjach-wideo-ugc-dla-branzy-beauty-praktyczne-zastosowania ↗
Source Article
AI w kreacjach wideo UGC dla branży beauty – praktyczne zastosowania. | Adtrip Blog - Adtrip
Spis treści
- Wideo generowane przez użytkowników w branży beauty - liczby mówią same za siebie
- Jak sztuczna inteligencja zmienia proces produkcji wideo
- Koszty i bariery wdrożenia nowoczesnych kreacji w Polsce
- Praktyczne formaty wideo w branży kosmetycznej
- Najczęstsze błędy w pracy z materia…
Original Research
Wirtualny Marketer
· Original study ↗
Methodology
Forecast cited from Wirtualny Marketer report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish e-commerce marketing: 44% automation share in promotional activities. Source: Wirtualny Marketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-marketing-automation-44pct-3yr
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<blockquote cite="https://lighthousedata.io/data/poland-marketing-automation-44pct-3yr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- automation share in promotional activities for Polish e-commerce marketing<br><small>Source: Wirtualny Marketer (2025) · <a href="https://lighthousedata.io/data/poland-marketing-automation-44pct-3yr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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