B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share of adult internet users buying from domestic ecommerce for Polish e-commerce consumers (2025)
77% of adult Polish internet users make purchases from trusted, domestic online retailers according to the Gemius 'E-commerce w Polsce 2025' report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/marketing-automation-w-suplementach-diety-a-wymogi-uokik ↗
Source Article
Marketing automation w suplementach diety a wymogi UOKiK | Adtrip Blog - Adtrip
Spis treści
- Wymogi UOKiK a email marketing w sklepach z suplementami
- Legalne i rzetelne opinie produktowe napędzane automatyzacją
- Ile realnie kosztuje inwestycja w oprogramowanie na polskim rynku?
- Najczęstsze pomyłki konfiguracyjne - gdzie firmy tracą pieniądze?
- Adaptacja sztucznej intelig…
Original Research
Gemius
· Original study ↗
Methodology
Gemius report 'E-commerce w Polsce 2025'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish e-commerce consumers: 77% share of adult internet users buying from domestic ecommerce. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-ecommerce-online-buyers-77-percent
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<blockquote cite="https://lighthousedata.io/data/poland-ecommerce-online-buyers-77-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of adult internet users buying from domestic ecommerce for Polish e-commerce consumers<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/poland-ecommerce-online-buyers-77-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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