B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- digital ad market growth rate for Polish digital advertising market (2024)
In 2024, the digital advertising market in Poland grew by nearly 20%.
- The source specifies 'nearly 20%' (blisko 20%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier B
https://www.adtrip.pl/post/wdrazanie-google-ads-w-sklepach-shopify-dla-branzy-dom-i-ogrod ↗
Source Article
Wdrażanie Google Ads w sklepach Shopify dla branży Dom i Ogród | Adtrip Blog - Adtrip
Spis treści
- Dlaczego branża dom i ogród potrzebuje dobrej strategii reklamowej
- Przygotowanie platformy e-commerce do emisji reklam
- Optymalizacja pliku produktowego jako fundament sprzedaży
- Typy kampanii przynoszące największy zwrot w e-commerce
- Budżety i koszty obsługi na polskim rynku
- N…
Original Research
IAB Polska
· Original study ↗
Methodology
IAB Polska AdEx report with PwC
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 20% | |
| 2025 | 12% | -40.0% |
Segmentation
IndustryRetail
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
Polish digital advertising market: 20% digital ad market growth rate. Source: IAB Polska (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-digital-ad-growth-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poland-digital-ad-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- digital ad market growth rate for Polish digital advertising market<br><small>Source: IAB Polska (2024) · <a href="https://lighthousedata.io/data/poland-digital-ad-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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