B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

58.1%

58.1% -- share researching products and brands online for Poland internet users (2023)

Name: Share Researching Products And Brands Online Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2023 · We Are Social / Hootsuite

58.1% of Polish internet users research products and brands online.

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Attribution: We Are Social / Hootsuite View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

58.1%

Unit

Percentage

Data Vintage

2023

Entity

Poland internet users

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

We Are Social / Hootsuite Primary Tier B

https://grupainfomax.com/blog/social-media-w-polsce-i-na-swiecie-raport-digital-2023/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Social media w Polsce i na świecie. Raport Digital 2023 - Grupa Infomax

Social media w Polsce i na świecie. Raport Digital 2023 Nie wyobrażam sobie rozpoczęcia roku bez analizy najważniejszego (z mojej perspektywy) raportu na temat trendów w digitalu. Ilość czasu spędzanego w internecie, rodzaj odwiedzanych kanałów i charakter zachowań to coś, co warto znać, nim wpadnie…

Original Research

We Are Social / Hootsuite · Original study ↗

Methodology

Digital 2023 Poland report

Methodology documented

Segmentation

Industryecommerce,media_entertainment RegionEMEA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

Poland internet users: 58.1% share researching products and brands online. Source: We Are Social / Hootsuite (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-brand-research-internet-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/poland-brand-research-internet-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.1%</strong> -- share researching products and brands online for Poland internet users<br><small>Source: We Are Social / Hootsuite (2023) · <a href="https://lighthousedata.io/data/poland-brand-research-internet-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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