B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- trust in ai for Polish consumers (2025-07)
41% of Polish consumers trust artificial intelligence.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
1,082
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier A
https://www.agencjawhites.pl/blog/autentycznosc-vs-tresci-ai-paradoks-ktory-zmienia-marketing-w-2026… ↗
Source Article
Autentyczność vs. treści AI — paradoks, który zmienia marketing w 2026 roku
Ponad połowa treści w internecie jest dziś generowana przez sztuczną inteligencję. Jednocześnie co drugi konsument deklaruje, że woli marki, które AI w komunikacji z klientami… nie używają. Witamy w największym paradoksie marketingu 2026 roku — erze, w której technologia pozwala tworzyć więcej niż k…
Original Research
KPMG
· Original study ↗
Methodology
KPMG survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers: 41% trust in ai. Source: KPMG (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-ai-trust-kpmg
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<blockquote cite="https://lighthousedata.io/data/poland-ai-trust-kpmg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- trust in ai for Polish consumers<br><small>Source: KPMG (2025-07) · <a href="https://lighthousedata.io/data/poland-ai-trust-kpmg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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