B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1,936
1,936 -- marginal impressions per hour for POF CPM campaigns (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,936
Unit
Count
Data Vintage
2014
Entity
Sample Size
4
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iPyxel Creations
Primary
Tier A
http://ipyxel.com/blog/page/17/ ↗
Source Article
iPyxel Creations - Blog | iPyxel Creations | Demand-side performance marketing software and digital marketing insights
Original Research
iPyxel Creations
· Original study ↗
Methodology
iPyxel first-party test using POF Traffic Volume Monitor over 8 hours (12pm-8pm CST Saturday), 4 campaigns, bids raised $0.10 every 15 minutes from $0.21 to $1.01
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
POF CPM campaigns: 1,936 marginal impressions per hour. Source: iPyxel Creations (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pof-bid-increase-marginal-impressions-1936
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<blockquote cite="https://lighthousedata.io/data/pof-bid-increase-marginal-impressions-1936" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,936</strong> -- marginal impressions per hour for POF CPM campaigns<br><small>Source: iPyxel Creations (2014) · <a href="https://lighthousedata.io/data/pof-bid-increase-marginal-impressions-1936" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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