B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- share of decision makers using podcasts for business content for B2B decision makers (2022)
43% of decision makers say they use podcasts to get business-related content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech
Primary
Tier C
https://demandthrive.com/blog/2023-24-digital-marketing-recommendations-for-small-midsize-businesses… ↗
Source Article
2023-24 Digital Marketing Recommendations for Small & Midsize Businesses - Demand Thrive
Small and midsize business leaders, this blog post is for you.
There’s an overwhelming number of options when it comes to marketing your business, right? And on top of the myriad options, there’s the challenge of choosing those that are best for your company.
No one likes to waste money and time, an…
Original Research
MarTech
· Original study ↗
Methodology
Cited from a MarTech article from fall 2022; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision makers: 43% share of decision makers using podcasts for business content. Source: MarTech (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcasts-b2b-decision-makers-2023
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<blockquote cite="https://lighthousedata.io/data/podcasts-b2b-decision-makers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of decision makers using podcasts for business content for B2B decision makers<br><small>Source: MarTech (2022) · <a href="https://lighthousedata.io/data/podcasts-b2b-decision-makers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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