B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- share of ear for Podcasting (US audio consumption) (2021)
Podcasting's share of audio listening (Share of Ear) reached and remained at 6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://www.supercast.com/blog/podcast-subscription-market ↗
Source Article
Podcast Subscription Is Hot & Getting Hotter: Now’s the Time to Jump In
yeison bueno, Pixabay
Podcast Subscription Is Hot & Getting Hotter: Now’s the Time to Jump In
Podcast subscription has gone mainstream and creator income is soaring. Learn why now’s the time to jump on this trend.
Prefer to listen to this blog post? Get the audio version delivered to your podcast pl…
Original Research
Edison Research
· Original study ↗
Methodology
Tom Webster (Edison Research) noting podcasting's share of audio listening climbed to 6% during lockdown and remained there
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Podcasting (US audio consumption): 6% share of ear. Source: Edison Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcasting-share-of-ear-6pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcasting-share-of-ear-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of ear for Podcasting (US audio consumption)<br><small>Source: Edison Research (2021) · <a href="https://lighthousedata.io/data/podcasting-share-of-ear-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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