B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of daily time spent with ad supported audio for Podcasts (Q2 2025)
Podcasts account for 32% of daily time spent with ad-supported audio among individuals aged 18–34 in Q2 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://mosaic.agency/bi-weekly-media-brief-29/ ↗
Source Article
Bi-Weekly Media Brief - Mosaic Media
BI-WEEKLY MEDIA BRIEF
October 3, 2025
Social Media: The White House is reporting that a deal will be signed this week, ensuring that TikTok’s U.S. operations will be controlled by a new joint venture, which will be majority-owned by U.S. investors. Oracle will oversee the re-creation of a new, U.S.-…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research Share of Ear survey, Q2 2025 findings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcasts: 32% share of daily time spent with ad supported audio. Source: Edison Research (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-share-of-ad-supported-audio-18-34-q2-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-share-of-ad-supported-audio-18-34-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of daily time spent with ad supported audio for Podcasts<br><small>Source: Edison Research (Q2 2025) · <a href="https://lighthousedata.io/data/podcast-share-of-ad-supported-audio-18-34-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.