B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- listeners likely to consider purchasing after podcast ad for podcast listeners (2024)
53% of podcast listeners might consider purchasing a product after hearing about it on a podcast.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sounds Profitable
Primary
Tier B
https://modernstoa.co/how-podcast-advertising-drives-listener-engagement-and-response-reveals-sounds… ↗
Source Article
How Podcast Advertising Drives Listener Engagement and Response, Reveals 'Sounds Profitable' Study - Modern Stoa
In an increasingly cluttered advertising landscape, the quest for capturing consumer attention is more competitive than ever. A recent study by Sounds Profitable, titled “The Ad Bargain: Attracting Consumer Attention in a Sea of Ads,” in collaboration with Signal Hill Insights, reveals compelling in…
Original Research
Sounds Profitable
· Original study ↗
Methodology
Sounds Profitable study with Signal Hill Insights
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpodcast
Cite this stat
Plain Text
podcast listeners: 53% listeners likely to consider purchasing after podcast ad. Source: Sounds Profitable (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-purchase-consideration-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-purchase-consideration-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- listeners likely to consider purchasing after podcast ad for podcast listeners<br><small>Source: Sounds Profitable (2024) · <a href="https://lighthousedata.io/data/podcast-purchase-consideration-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.