B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
23%
23% -- podcast paid subscription share for US monthly podcast listeners (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Signal Hill Insights
Primary
Tier B
https://www.supercast.com/podcast/podcasting-long-tail-jeff-vidler ↗
Source Article
The Magic in Podcasting’s Long Tail with Jeff Vidler - S3E01 - Supercast.com
The Magic in Podcasting’s Long Tail with Jeff Vidler - S3E01
Podcasting’s long tail is a great place to be. Jeff Vidler of Signal Hill Insights shares his data on the listening & spending habits of podcast audiences, and what the numbers mean for you.
I’m Jennifer Tribe and this is Supercasters, the…
Original Research
Signal Hill Insights
· Original study ↗
Methodology
Signal Hill Insights survey of just under 1,000 US monthly podcast listeners; share holding some variation of paid podcast subscription (individual podcast with benefits, exclusive podcast, or podcast-specific service such as Luminary or Stitcher Premium)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US monthly podcast listeners: 23% podcast paid subscription share. Source: Signal Hill Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-paid-subscription-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-paid-subscription-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- podcast paid subscription share for US monthly podcast listeners<br><small>Source: Signal Hill Insights (2024) · <a href="https://lighthousedata.io/data/podcast-paid-subscription-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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