B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.55%
2.55% -- new listener conversion rate for podcast promo campaigns (Q1 2026)
The average new listener conversion rate for podcast promo campaigns in Q1 2026 was 2.55%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.55%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Magellan AI
Primary
Tier A
https://magellan.ai/reports/q1-2026-podcast-measurement-benchmark-report ↗
Source Article
Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Magellan AI today released its first-ever Podcast Measurement Benchmark Report, drawing on campaigns measured between January 1 and March 31, 2026, and establishing a new set of publicly available reference points for how podcast advertising actually converts across industries, ad formats, and show …
Also cited by
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-19
Original Research
Magellan AI
· Original study ↗
Methodology
Defined as new converted listeners divided by unmodeled reach.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
podcast promo campaigns: 2.55% new listener conversion rate. Source: Magellan AI (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-new-listener-conversion-rate-q1-2026
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<blockquote cite="https://lighthousedata.io/data/podcast-new-listener-conversion-rate-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.55%</strong> -- new listener conversion rate for podcast promo campaigns<br><small>Source: Magellan AI (Q1 2026) · <a href="https://lighthousedata.io/data/podcast-new-listener-conversion-rate-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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