B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- podcast listeners percentage for adults in the U.S. (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Pew Research Center
Primary
Tier A
https://salesfuel.com/do-your-podcast-advertisers-know-why-customers-tune-in/ ↗
Source Article
Do Your Podcast Advertisers Know Why Customers Tune In?
Does your client realize how popular podcasts are among U.S. consumers? According to Pew Research Center, 49% of adults in the U.S. have listened to a podcast within the last year. 20% of those consumers listen to podcasts at least a few times per week. That’s a lot of consumers spending a lot of ti…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
adults in the U.S.: 49% podcast listeners percentage. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listening-adults-us-2026
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<blockquote cite="https://lighthousedata.io/data/podcast-listening-adults-us-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- podcast listeners percentage for adults in the U.S.<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/podcast-listening-adults-us-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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