B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- post ad action rate for podcast listeners (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplify.matchmaker.fm
Primary
Tier C
https://amplify.matchmaker.fm/podcast-advertising/ ↗
Source Article
Podcast Advertising: What, Why, & How to Get Started + Tips
Original Research
amplify.matchmaker.fm
· Original study ↗
Methodology
Cited as 'a study' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 90% post ad action rate. Source: amplify.matchmaker.fm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-take-action-90pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-take-action-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- post ad action rate for podcast listeners<br><small>Source: amplify.matchmaker.fm (2026) · <a href="https://lighthousedata.io/data/podcast-listeners-take-action-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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