B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of listeners taking action after hearing brand for Podcast listeners (2025)
84% of podcast listeners take action after hearing a brand or product in an episode.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acast
Primary
Tier B
https://www.podcastcollective.io/blog/signals-investors-hear-on-podcasts ↗
Source Article
Signals Investors Hear on Podcasts | How Founders Build Credibility and Trust | Podcast PR & Placement Agency
Signals Investors Actually Hear on Podcasts
Why health, fitness, and wellness founders who control their narrative raise faster, hire better, and get remembered longer.
The Reality Most Founders Miss
In early-stage health and wellness, investors aren’t just betting on your product, they’re betting o…
Original Research
Acast
· Original study ↗
Methodology
Acast Omnichannel Influence Study, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast listeners: 84% share of listeners taking action after hearing brand. Source: Acast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-take-action-2025
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<blockquote cite="https://lighthousedata.io/data/podcast-listeners-take-action-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of listeners taking action after hearing brand for Podcast listeners<br><small>Source: Acast (2025) · <a href="https://lighthousedata.io/data/podcast-listeners-take-action-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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