B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- podcast listeners more likely to consider brands heard on podcasts for Podcast listeners (2025)
54% of podcast listeners report that they are more likely to consider brands they hear about within podcast environments.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://hooklinesinker.co.za/how-sa-brands-are-using-podcasts-to-grow-audiences/ ↗
Source Article
Influencer Marketing in South Africa That Drives Conversions | HLS
How South African Brands Are Using Podcasts to Grow Audiences and Own the Conversation
Podcasts are one of the fastest-growing content formats globally, yet in South Africa, they remain underutilised by brands. Globally, there are now over 460 million podcast listeners, a number expected to exceed 5…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast listeners: 54% podcast listeners more likely to consider brands heard on podcasts. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-brand-consideration-54-percent
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<blockquote cite="https://lighthousedata.io/data/podcast-listeners-brand-consideration-54-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- podcast listeners more likely to consider brands heard on podcasts for Podcast listeners<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/podcast-listeners-brand-consideration-54-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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