B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- podcast ads intrusive but still listen for UK podcast listeners (2023)
18% of podcast listeners find ads intrusive but still choose to listen.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://modernstoa.co/clearer-ad-signals-in-podcasts-what-listeners-want/ ↗
Source Article
Clearer Ad Signals in Podcasts: What Listeners Want - Modern Stoa
A recent study by the Committee of Advertising Practice (CAP) has shed light on podcast listeners’ preferences regarding advertising transparency. The research reveals that listeners desire clear and distinct signals when they encounter ads in podcasts. Terms like “paid-for-advertisement” and “spons…
Original Research
YouGov
· Original study ↗
Methodology
YouGov study
Methodology documented
Segmentation
Industrypodcast_advertising
RegionUK
Channelevents
Cite this stat
Plain Text
UK podcast listeners: 18% podcast ads intrusive but still listen. Source: YouGov (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-ads-intrusive-but-listen-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-ads-intrusive-but-listen-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- podcast ads intrusive but still listen for UK podcast listeners<br><small>Source: YouGov (2023) · <a href="https://lighthousedata.io/data/podcast-listeners-ads-intrusive-but-listen-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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