B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- skip ads only sometimes rate for podcast listeners (2025)
33% of podcast listeners skip ads only some of the time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://mediabodies.com/blog/unlocking-the-potential-of-podcast-marketing/ ↗
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research data cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 33% skip ads only sometimes rate. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-33-percent-skip-sometimes
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-33-percent-skip-sometimes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- skip ads only sometimes rate for podcast listeners<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/podcast-listeners-33-percent-skip-sometimes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.