B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- podcast listeners 6plus hours weekly for US 12-34-year-olds (2025)
66% of 12–34-year-olds in the U.S. listen to podcasts at least six hours per week in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://tailoredtactiqs.com/what-is-content-marketing/ ↗
Source Article
What Is Content Marketing and Why Is It Important?
Content marketing refers to strategically creating and publishing content via social media channels, blogs, websites, podcasts, apps, and more. Content marketing definition: It is a strategic approach that focuses on creating and sharing valuable content to attract and engage an audience. The goal i…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research 2025 survey, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US 12-34-year-olds: 66% podcast listeners 6plus hours weekly. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-12-34-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-12-34-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- podcast listeners 6plus hours weekly for US 12-34-year-olds<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/podcast-listeners-12-34-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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