B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- share giving new podcast 60 seconds or less for podcast consumers (2025)
10% of podcast consumers give a new podcast they are trying for the first time 60 seconds or less.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategic Solutions Research
Primary
Tier A
https://strategicsolutionsresearch.com/4925-2/ ↗
Source Article
Podcast "Shelf Space" Is More Limited Than You Think (And What To Do About It) - Strategic Solutions Research™
The podcast audience’s shelf space is more limited than you might think – does your podcast measure up?
When Tim Bronsil and I were on the keynote stage at Podcast Movement nearly two weeks ago, I wanted the crowd to feel something specific: A positive sense of urgency when thinking about their podc…
Original Research
Strategic Solutions Research
· Original study ↗
Methodology
The Podcast Study by Strategic Solutions Research and Point-to-Point Marketing
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
podcast consumers: 10% share giving new podcast 60 seconds or less. Source: Strategic Solutions Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-first-trial-60-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-first-trial-60-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share giving new podcast 60 seconds or less for podcast consumers<br><small>Source: Strategic Solutions Research (2025) · <a href="https://lighthousedata.io/data/podcast-first-trial-60-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.