B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- podcast brand content listen likelihood for US consumers (2025)
In the US, 43% of consumers are likely to listen to podcasts about their favorite brands or products, representing a 3% increase from 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies
Primary
Tier C
https://mediabodies.com/blog/2025-youtube-influencer-marketing-trends/ ↗
Source Article
2025 YouTube Influencer Marketing Trends - Media Bodies
Key Tips to Leverage YouTube Influencers for Your Brand
In 2025, Influencer Marketing has become a prominent part of most brands’ marketing mixes – be it for performance objectives or brand awareness. Although TikTok and Instagram Influencer Marketing and Podcast advertising have increasingly emerge…
Original Research
Media Bodies
· Original study ↗
Methodology
Consumer survey finding cited in blog post, up 3% from 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 43% podcast brand content listen likelihood. Source: Media Bodies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-brand-listen-likelihood-us-2025
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<blockquote cite="https://lighthousedata.io/data/podcast-brand-listen-likelihood-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- podcast brand content listen likelihood for US consumers<br><small>Source: Media Bodies (2025) · <a href="https://lighthousedata.io/data/podcast-brand-listen-likelihood-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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