C
Evidence Grade C
Use with Hedging
Aging
$2,560,000,000
$2,560,000,000 — podcast ad revenue us annual for Podcasting — annual advertising revenue US (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$2,560,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (4)
IAB US Podcast Advertising Revenue Study FY 2024
Primary
Tier A
https://www.iab.com/insights/iab-us-podcast-advertising-revenue-study-fy-2024/ ↗
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Original Research
IAB
· Original study ↗
Methodology
IAB / PwC US Podcast Advertising Revenue Study FY 2024. Total direct-sold and programmatic podcast ad revenue across US publishers.
Study: Unknown
Segmentation
RegionUS
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Podcasting — annual advertising revenue US: $2,560,000,000 podcast ad revenue us annual. Source: IAB US Podcast Advertising Revenue Study FY 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/podcast-ad-revenue-us-annual-podcasting-annual-advertising-revenue-us-2024
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-revenue-us-annual-podcasting-annual-advertising-revenue-us-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,560,000,000</strong> — podcast ad revenue us annual for Podcasting — annual advertising revenue US<br><small>Source: IAB US Podcast Advertising Revenue Study FY 2024 (2024) · <a href="https://lighthousedata.io/data/podcast-ad-revenue-us-annual-podcasting-annual-advertising-revenue-us-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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