B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- podcast ad engagement rate for Podcast audio ads (2025)
30% of users engage via podcasts according to eMarketer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://adsspiders.com/how-to-write-ppc-ad-copy-that-improves-ctr-in-2025/ ↗
Source Article
How to Write PPC Ad Copy That Improves CTR in 2025
You’ve invested time and strategy into your PPC campaign, yet the clicks just aren’t coming. Frustrating, right? I’ve been there, and I know how it stings. The good news? Writing PPC ad copy that grabs attention and drives clicks isn’t some dark art it’s a skill you can master. In 2025, with AI shak…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast audio ads: 30% podcast ad engagement rate. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- podcast ad engagement rate for Podcast audio ads<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/podcast-ad-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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