B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- website traffic growth rate for PMG (following tongue-in-cheek trade news release campaign by Arketi Group) (2016)
PMG saw website traffic increase by 87% following a tongue-in-cheek trade news release campaign executed by Arketi Group.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arketi Group
Primary
Tier B
http://atlanta.citybizlist.com/article/386530/tech-pr-agency-arketi-group-earns-top-honors-from-publ… ↗
Source Article
citybizlist : Atlanta
Original Research
Arketi Group
· Original study ↗
Methodology
Self-reported campaign outcome; baseline period not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PMG (following tongue-in-cheek trade news release campaign by Arketi Group): 87% website traffic growth rate. Source: Arketi Group (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmg-website-traffic-increase-2016
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<blockquote cite="https://lighthousedata.io/data/pmg-website-traffic-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- website traffic growth rate for PMG (following tongue-in-cheek trade news release campaign by Arketi Group)<br><small>Source: Arketi Group (2016) · <a href="https://lighthousedata.io/data/pmg-website-traffic-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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