B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- website traffic growth rate for Swiss watch brand websites (panel of ~40 Swiss watchmakers) (2026)
Global traffic to Swiss watch brand websites grew by 19% compared to 2025.
- Based on a panel of nearly 40 Swiss watchmakers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colombus Consulting
Primary
Tier A
https://en.colombus-consulting.com/digitalization-of-customer-relationships-among-swiss-watchmakers-… ↗
Source Article
Watch Industry 2026: Digital Trends, AI & Growth
After a mixed year in 2025, the watchmaking sector is regaining momentum, with web audience growth (+19%) driven by the resilience of Western markets and Asia (excluding China). Mobile app experiences, artificial intelligence, and GEO (Generative Engine Optimization) are becoming key strategic diffe…
Original Research
Colombus Consulting
· Original study ↗
Methodology
Year-over-year growth vs 2025; panel of nearly 40 Swiss watchmakers measured between November 2025 and January 2026; growth driven by US, UK, Europe, India and Japan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swiss watch brand websites (panel of ~40 Swiss watchmakers): 19% website traffic growth rate. Source: Colombus Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swiss-watch-websites-traffic-growth-2026
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<blockquote cite="https://lighthousedata.io/data/swiss-watch-websites-traffic-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- website traffic growth rate for Swiss watch brand websites (panel of ~40 Swiss watchmakers)<br><small>Source: Colombus Consulting (2026) · <a href="https://lighthousedata.io/data/swiss-watch-websites-traffic-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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