4.3% -- incremental transactions rate for PMG QSR clients' campaign (2026)

Name: Incremental Transactions Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2026 · Innovid

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Attribution: Innovid View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

4.3%

Unit

Percentage

Data Vintage

2026

Entity

PMG QSR clients' campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Innovid Primary Tier A

https://www.innovid.com/resources/blog/pmg-innovid-measure ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

PMG taps Innovid to measure consumer transaction outcomes for QSR | Innovid

PMG taps Innovid to measure consumer transaction outcomes, boosts incremental sales for QSR by 4.3% PMG advertising agency set out to provide a better view of campaign impact for their QSR clients by bridging the gap between a brand’s ad campaigns and their in-store purchases. PMG had two key object…

Original Research

Innovid · Original study ↗

Methodology

Incrementality measurement by Innovid using Affinity Solutions transaction data, in-store and online

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

PMG QSR clients' campaign: 4.3% incremental transactions rate. Source: Innovid (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmg-qsr-incremental-transactions-4-3pct

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<blockquote cite="https://lighthousedata.io/data/pmg-qsr-incremental-transactions-4-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- incremental transactions rate for PMG QSR clients' campaign<br><small>Source: Innovid (2026) · <a href="https://lighthousedata.io/data/pmg-qsr-incremental-transactions-4-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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