B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- increase in conversion rate for PME SaaS company (2025)
A SaaS SME specializing in expense management achieved a 35% increase in conversion rate after refining its ICP to high-growth scale-ups with 100-300 employees using a cloud ERP.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Monsieur Lead
Primary
Tier C
https://www.monsieurlead.io/blog/acquisition-de-client ↗
Source Article
Comment réussir votre acquisition de client en 2025 ?
Original Research
Monsieur Lead
· Original study ↗
Methodology
After refining their Ideal Customer Profile (ICP)
Methodology documented
Segmentation
IndustrySaaS
Company SizeMid-market
Channelcontent
Cite this stat
Plain Text
PME SaaS company: 35% increase in conversion rate. Source: Monsieur Lead (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pme-saas-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/pme-saas-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- increase in conversion rate for PME SaaS company<br><small>Source: Monsieur Lead (2025) · <a href="https://lighthousedata.io/data/pme-saas-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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