B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85.15%
85.15% -- pmax campaign spend share for Google Ads Performance Max campaigns (2023-10)
Performance Max accounted for 85.15% of overall investment across analyzed Google Ads accounts.
- Represents spend share compared to Standard Shopping across analyzed accounts
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85.15%
Unit
Percentage
Data Vintage
2023-10
Entity
Sample Size
982
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shoptimised
Primary
Tier A
https://shoptimised.com/shopping-vs-pmax-in-2023/ ↗
Source Article
Performance Max vs Standard Shopping | Shoptimised
Industry Insights
Shopping vs PMax in 2023
7 min read
Nov 14, 2023
It’s been two years since Performance Max launched, and advertisers are still asking the same question: is Performance Max better than Standard Shopping?
Many still fear the lack of control that comes with using Performance Max. We t…
Original Research
Shoptimised
· Original study ↗
Methodology
Shoptimised analysis of 982 Google Ads accounts, 85,000+ campaigns, 1,766 Merchant Centers, Jan 1 - Oct 31 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Performance Max campaigns: 85.15% pmax campaign spend share. Source: Shoptimised (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-spend-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pmax-spend-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85.15%</strong> -- pmax campaign spend share for Google Ads Performance Max campaigns<br><small>Source: Shoptimised (2023-10) · <a href="https://lighthousedata.io/data/pmax-spend-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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