B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.34%
64.34% -- non shopping traffic share for Feed-only Performance Max campaigns (2023-10)
The highest observed share of non-shopping traffic in feed-only Performance Max campaigns was 64.34%.
- Represents the maximum observed non-shopping traffic percentage across analyzed feed-only Performance Max campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64.34%
Unit
Percentage
Data Vintage
2023-10
Entity
Sample Size
982
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shoptimised
Primary
Tier A
https://shoptimised.com/shopping-vs-pmax-in-2023/ ↗
Source Article
Performance Max vs Standard Shopping | Shoptimised
Industry Insights
Shopping vs PMax in 2023
7 min read
Nov 14, 2023
It’s been two years since Performance Max launched, and advertisers are still asking the same question: is Performance Max better than Standard Shopping?
Many still fear the lack of control that comes with using Performance Max. We t…
Original Research
Shoptimised
· Original study ↗
Methodology
Maximum observed value across 982 accounts analyzed by Shoptimised
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Feed-only Performance Max campaigns: 64.34% non shopping traffic share. Source: Shoptimised (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-non-shopping-traffic-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pmax-non-shopping-traffic-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.34%</strong> -- non shopping traffic share for Feed-only Performance Max campaigns<br><small>Source: Shoptimised (2023-10) · <a href="https://lighthousedata.io/data/pmax-non-shopping-traffic-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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