B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$61
$61 -- cost per lead range for US Performance Max accounts (Q1 2026)
Cost-per-lead in the 43 audited US Performance Max accounts with flat conversion targets started at $61.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$61
Unit
Currency Usd
Data Vintage
Q1 2026
Entity
Sample Size
43
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Growth Engine
Primary
Tier B
https://thegrowthengine.net/performance-max-low-quality-leads ↗
Source Article
Performance Max low quality leads: the 91% leak | The Growth Engine
We pulled 47 Performance Max accounts in Q1 2026. 43 of them had the same leak. The cost-per-lead in those accounts ranged from $61 to $812, and the share of unqualified leads ranged from 22 percent to 71 percent. The leak was the same in 91 percent of cases, and it had nothing to do with bad creati…
Original Research
The Growth Engine
· Original study ↗
Methodology
Range across 43 accounts with the flat-goal leak; upper bound $812
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Performance Max accounts: $61 cost per lead range. Source: The Growth Engine (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-cpl-range-61-to-812
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<blockquote cite="https://lighthousedata.io/data/pmax-cpl-range-61-to-812" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$61</strong> -- cost per lead range for US Performance Max accounts<br><small>Source: The Growth Engine (Q1 2026) · <a href="https://lighthousedata.io/data/pmax-cpl-range-61-to-812" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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