B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- pmax shopping cannibalization rate for Google Performance Max accounts (2025)
Performance Max cannibalizes Shopping campaigns in at least 80% of accounts.
- Observed in iClick audit pipeline accounts without brand exclusion and asset group segmentation
- Original text states 80%+
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iClick Advertising
Primary
Tier A
https://iclickadvertising.com/resources/benchmarks ↗
Source Article
PPC Benchmarks 2026 | iClick Advertising
PPC Benchmarks
that don't lie.
Derived from $61M+ in managed spend across Google, Meta, and Shopping year-to-date. Not sourced from industry surveys, these are numbers from real accounts we run.
Channel benchmarks.
Google Search Ads
Meta Ads (FB + IG)
Google Shopping
How your vertical stacks up.
| I…
Original Research
iClick Advertising
· Original study ↗
Methodology
iClick audit pipeline observations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Performance Max accounts: 80% pmax shopping cannibalization rate. Source: iClick Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-cannibalizes-shopping
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pmax-cannibalizes-shopping" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- pmax shopping cannibalization rate for Google Performance Max accounts<br><small>Source: iClick Advertising (2025) · <a href="https://lighthousedata.io/data/pmax-cannibalizes-shopping" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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