B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- brand search growth rate for PlentyOfFish (2010)
PlentyOfFish saw a 15% increase in searches after product placement in Lady Gaga's Telephone music video.
- Secondary report based on web mentions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
brandsandfilms.com
Primary
Tier C
https://brandsandfilms.com/2010/12/plentyoffish-plenty-of-exposure/ ↗
Source Article
PlentyOfFish, plenty of exposure - Brands & Films
A week ago American singer Ke$ha premiered her latest music video We R Who We R. I don't really like that kind of music although I found one part of the video very interesting. Canadian dating website PlentyOfFish had a small role in the video. Because I thought I saw that website in music videos be…
Original Research
brandsandfilms.com
· Original study ↗
Methodology
Reports from the web; unverified secondary claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PlentyOfFish: 15% brand search growth rate. Source: brandsandfilms.com (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plentyoffish-search-increase-gaga
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<blockquote cite="https://lighthousedata.io/data/plentyoffish-search-increase-gaga" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand search growth rate for PlentyOfFish<br><small>Source: brandsandfilms.com (2010) · <a href="https://lighthousedata.io/data/plentyoffish-search-increase-gaga" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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