B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- brand search growth rate for Airwallex (Google Demand Gen campaigns) (2025)
Airwallex's Demand Gen campaigns boosted brand searches by 30%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier C
https://insights.topkee.com.sg/dynamic/ai-google-display-ads-performance ↗
Source Article
AI-Powered Google Display Ads Boost Conversions 184% | Topkee
Singapore
The digital advertising landscape is evolving rapidly, with AI-powered solutions taking center stage. As of April 2025, Google’s Performance Max (PMax) campaigns have solidified their role as a cornerstone of digital advertising, leveraging AI to optimize Google Display Ads across Search, …
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Google case study cited in vendor blog; single-campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Airwallex (Google Demand Gen campaigns): 30% brand search growth rate. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airwallex-demand-gen-brand-search-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/airwallex-demand-gen-brand-search-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand search growth rate for Airwallex (Google Demand Gen campaigns)<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/airwallex-demand-gen-brand-search-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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