B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.19%
3.19% -- youtube engagement rate for PlayStation VR Canadian influencer campaign YouTube videos (2019-05)
The overall average engagement rate for YouTube videos in the PlayStation VR Canadian influencer campaign was 3.19%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.19%
Unit
Percentage
Data Vintage
2019-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediakix
Primary
Tier C
https://dianemedina0.weebly.com/blog/case-study-playstation-influencers-plug-into-virtual-reality-he… ↗
Source Article
Case Study: PlayStation Influencers Plug Into Virtual Reality Headset
|
For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter! Instagram & YouTube Influencer Marketing Case Study: PlayStation Marketing Teams Up With Tech & Gaming InfluencersFor the most part, influencer marketing and gaming go hand-in-hand. Leading g…
Original Research
Mediakix
· Original study ↗
Methodology
Overall average engagement rate across campaign YouTube videos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PlayStation VR Canadian influencer campaign YouTube videos: 3.19% youtube engagement rate. Source: Mediakix (2019-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/playstation-vr-campaign-youtube-engagement
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<blockquote cite="https://lighthousedata.io/data/playstation-vr-campaign-youtube-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.19%</strong> -- youtube engagement rate for PlayStation VR Canadian influencer campaign YouTube videos<br><small>Source: Mediakix (2019-05) · <a href="https://lighthousedata.io/data/playstation-vr-campaign-youtube-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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