B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of installs for Playable Ads in Simulation genre (2025)
Playable Ads account for up to 70% of all installs in the Simulation genre.
- Source states 'up to 70%'
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Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintegral
Primary
Tier B
https://adkeys.digital/en/playable-ads-guide-how-to-increase-conversion-by-30-with-interactive-ads/ ↗
Source Article
Playable Ads: How to Increase Conversion With Interactive Ads
In our recent article, “How to Overcome Banner Blindness: Trending Mobile Advertising Formats” we took a detailed look at how user perception is changing and why static creatives are losing their power. We discussed video, native advertising, and influencer marketing. But we deliberately left one fo…
Original Research
Mintegral
· Original study ↗
Methodology
Cited from Mintegral research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Playable Ads in Simulation genre: 70% share of installs. Source: Mintegral (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/playable-ads-simulation-install-share
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<blockquote cite="https://lighthousedata.io/data/playable-ads-simulation-install-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of installs for Playable Ads in Simulation genre<br><small>Source: Mintegral (2025) · <a href="https://lighthousedata.io/data/playable-ads-simulation-install-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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