B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$4 -- cost per install for playable ads in dating and social apps (2023)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2023 · Liftoff

According to Liftoff's 2023 Mobile Ad Creative Index, playable ads for dating and social apps have a cost per install (CPI) of $3.71.

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Attribution: Liftoff View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2023

Entity

playable ads in dating and social apps

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Liftoff Primary Tier A

https://www.liftoff.ai/blog/how-triple-page-ads-are-delivering-a-new-creative-experience/ ↗

Confidence: 21/100 Vintage: 2023 Channel: Common Crawl

Source Article

How Triple-Page Ads Are Delivering a New Creative Experience - Liftoff

How Triple-Page Ads Are Delivering a New Creative Experience Anyone opening a mobile app today can attest to the sheer variety of ad formats. Static ads come in many shapes and sizes, from easily deployable banners to native and interstitial full-screen ads. Then there are standard video ads, reward…

Original Research

Liftoff · Original study ↗

Methodology

2023 Mobile Ad Creative Index

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

playable ads in dating and social apps: $4 cost per install. Source: Liftoff (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/playable-ads-cpi-dating-social-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/playable-ads-cpi-dating-social-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per install for playable ads in dating and social apps<br><small>Source: Liftoff (2023) · <a href="https://lighthousedata.io/data/playable-ads-cpi-dating-social-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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